`Events can be a powerful tool to amplify your message. They can motivate people to take action, share knowledge, collaborate with one another, or even buy a product or service. But gathering like-minded individuals isn’t enough. Without creative design elements, an event is just a group of people in a room!
Tips to Brainstorm Your Next Event Theme
So, how can you ensure that your event inspires? Pick a conference theme that gets attendees excited. Here are three event theme ideas to get your creative juices flowing:
1. Think about your industry.
You don’t want to run a conference that’s too similar in nature to your competitors. If there are other conferences in your space, consider how you can differentiate. You might choose to make yours more interactive or offer more opportunities for small group networking. If you have a strong differentiator, you could build your entire theme around it.
2. Know your audience.
Who’s attending your conference? Clients, prospects, or both? What’s the age range? Will attendees all be from the same area, or will there be people from different parts of the country or world? Try to walk in the shoes of your attendees, and do your best to appeal to their interests.
3. Tie your theme into the location.
Having a conference in Texas, Florida, Seattle, or Chicago? Wherever it is, you can choose a theme from being in a particular city, small town, climate, or an area’s culture.
4. Consider your venue.
Similarly, the venue you choose may provide your theme inspiration. For example, if you’re hosting your event in a modern looking space, it could tie in well with a futuristic theme.
5. Rally around a great tagline.
Similarly, the venue you choose may provide your theme inspiration. For example, if you’re hosting your event in a modern looking space, it could tie in well with a futuristic theme.
Once you think you have the perfect theme, be sure you can tie it to the goals of your conference, and your brand values.
3 Event Theme Ideas to Get Your Creative Juices Flowing
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Cozy Nights Event Theme
Tap into simpler times with a summer camp or outdoors-themed event. You can even roast marshmallows, have delicious comfort food, and decorate cozy outdoor places to relax between events.
Check out our Cozy Nights Collection.
Galaxy Event Theme
Space out with a galaxy theme! Stage a moon landing, run a planetarium show, and get kitschy with screenings of classic space movies like Star Wars or Galaxy Quest.
Check out Fresh Wata and FWR Rental Haus’ Spacious NYE 2019 event.
Mystery Theater Event Theme
Keep attendees on their toes with a central conference mystery or series of puzzles to solve throughout the event. Weave them throughout your whole conference with cryptography decorations, codes on programs and signs, and even a booklet for attendees to record their progress.
Check out our Back 2 Black Collection.
IF YOU CAN DREAM IT, WE CAN BUILD IT!
Whatever type of event you’re organizing, custom-fabricated signage and decor is an easy way to create the perfect atmosphere. Our visionary in-house fabrication department can personalize your event by producing custom 3D logos, wall backdrops, hanging topiaries, creative displays, DJ booths, and more! Get in touch for a quote on custom fabrication or check out our expansive inventory of carefully curated styles available today.
